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Industry leading sweepstakes operator VGW (Virtual Gaming Worlds) has announced they are increasing the minimum player age to 21. The decision came into effect on February 19, aiming to promote responsible gaming and align with gambling regulations across the US.
The decision for VGW to increase the minimum gambling age for its three sweepstakes casinos – LuckyLand Slots, Chumba Casino, and Global Poker from 18 to 21 years of age shows a significant shift in the company.
The decision is not being implemented in one go but will take a staggered approach. The first phase began on February 12, when new players under the age of 21 were not able to sign up at any of VGW’s gaming sites. However, existing players between 18 and 21 could still play with whatever currency they had left but could not purchase additional coins.
The second phase started on February 19, and all players under 21 were banned from LuckyLand Slots, Chumba Casino, or Global Poker, even if they were only playing with gold coins. They were also prohibited from redeeming sweeps coins.
VGW will implement the last phase on April 17, 2025, where a complete prohibition on all VGW’s platforms for those players under 21 years of age will be enforced. They will be locked out of their accounts. Once these players turn 21, they can contact customer support to regain access to their accounts because it will not be automatic.
This decision from VGW comes at a time when the sweepstakes gaming industry is facing scrutiny from lawmakers. Many states, including Maryland and Mississippi, are considering banning sweepstakes games altogether.
Connecticut lawmakers introduced Senate Bill 1235 earlier this month, which proposed banning legal and simulated online casino gaming and sports wagering for sweepstakes operators. This comes after the Connecticut Department of Consumer Protection (DCP) sent VGW a cease-and-desist letter accusing them of
unlicensed gambling and violating state laws and fair-trade practices.
VGW ceased operations in Connecticut late last year.
In addition to the legislative challenges, sweepstakes gaming sites face legal battles. VGW recently secured victory in Florida, but there are lawsuits in Washington and California that are still a threat. Regulatory bodies in states like West Virginia and Arizona are also increasing inspection. The state of New Jersey is an exception. They are considering a regulatory approach rather than a complete ban.
By raising the minimum age, VGW is making a calculated trade-off. The decision will result in some revenue loss, but the benefits of improved public perception may outweigh this, and a stronger position is needed in legislative discussions.