By
Jane Shaw
Senior Editor Updated: 01/20/2025
We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.
RubyPlay Partners with BetRivers
New Jersey welcomes a new developer to the US gaming market. Having partnered with BetRivers, RubyPlay will offer some of its quality titles to players in the state. While it’s currently only available in NJ, there are plans for further expansion. Read on to learn more about this developer and its selection of games.
Established in 2017, RubyPlay quickly became renowned for its unique titles tailored to specific markets. The plan is to launch five slot games and continue adding more to BetRivers NJ’s library throughout January, until there are 15 titles. Here are a few of the planned additions to BetRivers’ catalog:
RubyPlay’s titles stand out with unique features, like Go High, where you aim to collect prizes from a horizontal reel. Meanwhile, landing three scatters in Diamond Explosion Patriots activates a minigame where you can earn one of four fixed jackpots. Finally, Immortal Ways titles feature cascade reels and prize symbols with multipliers.
RubyPlay’s launch in New Jersey is only the first step to expanding into the US market. Working with Rush Street Interactive, it plans to provide games to other states through the BetRivers platform. These include Michigan, Pennsylvania, Delaware, and West Virginia. The developer hopes to keep providing quality games to players throughout the US.
At RubyPlay, we’ve always focused on creating memorable gaming experiences, and we’re confident that BetRivers players will find our games captivating and rewarding.
-Dr. Eyal Loz, RubyPlay Chief Product Officer
RSI is also excited to work with RubyPlay, citing the quality of its games. The developer has earned many awards, such as FTN’s Game of the Year in 2024 for Mad Hit Olympic First. When creating the games, it focuses on tailoring the experience to the US market.
While there were challenges, such as fulfilling all regulatory demands, RubyPlay is confident it can provide quality titles for the US market. They also believe that as online gambling becomes more prominent in the US, trends will change. For that reason, they are also planning on developing new game types.
Rush Street Interactive is excited to bring RubyPlay’s quality titles to its various platforms. The company has recently expanded its catalog by partnering with many quality developers, such as Playtech and Wazdan. It also achieved record revenue in New Jersey in November 2024 with its selection of online casino games.
RubyPlay’s diverse portfolio of slots has gained recognition in global markets for its quality and entertainment value.
-Richard Scwhartz, Rush Street Interactive CEO
While the company hasn’t stated any concrete plans, its strategy seems to be to continue improving its game selection across states. Recently, they collaborated with BetMGM to launch EveryMatrix titles in West Virginia. The company also participated in the IRC conference on January 13th. We hope they will continue providing more developers at their casino sites.
With RubyPlay entering the US market, it will be interesting to see how it adapts and grows. RSI itself is confident in the quality of the games and believes they will appeal to the US market. We hope they will soon become available through the BetRivers casino to other states.
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