Caesars Entertainment Partners with Bragg Gaming Group

By Jane Shaw Senior Editor Updated: 02/05/2025

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We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.

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Caesars Entertainment and Bragg Gaming Group have partnered to develop new in-house online casino games for the Caesars iGaming Platform. The partnership aims to continue Braggs expansion efforts as it seeks double-digit gains in profitability, especially in North America. No specific terms of the deal have been announced.

What the Partnership Entails

While the specific terms of the deal have not been disclosed, the partnership sees Bragg progress from a content supplier to a technology partner. Currently, market projections predict tremendous growth for Braggs revenue in 2025.

By partnering with Bragg, Caesars will offer many more new online casino games. The team will be responsible for creating a delivery platform that will launch future iGaming projects that will include new IPs and custom game titles that will be rolled out through Caesar’s portfolio of online gaming sites.

Comments from Bragg Gaming Group

In a press release, Neill Whyte, CCO of Bragg Gaming Group, said,

We’re thrilled to be kicking off new content and technology project with Caesars for its online casino platforms.

He added,

We have decades of expertise and know-how, as well as the full technology suite to build, launch, and operate the highest quality online casino games.

As a long-standing partner of Caesars, Bragg has previously released two very successful exclusive titles, namely Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino. The company also regularly provides new online casino slots and games to Caesar’s digital platforms in New Jersey, Michigan, and Pennsylvania.

Comments from Caesars Digital

Matt Sunderland, Senior Vice President and Chief iGaming Officer for Caesars Digital, stated,

This expansion marks an important step in our strategic growth plan to develop our proprietary digital slots and table games content and to offer something truly exclusive for our players.

This is the next step in Caesar’s plans to grow partnerships. The company acquired WynnBet’s iGaming operations in Michigan in June last year. Now that the new partnership has been formed with Bragg and has its own in-house iGaming company, it is yet to be seen what will happen with the stock purchased from WynnBet in 2025. 

It will be interesting to see how this new partnership impacts the broader online casino landscape. If it is successful, it could set a new standard for operator-developer collaborations and influence how others in the industry approach their game development and strategies.