Caesars Entertainment Launches Horseshoe Online Casino in Michigan

By Jane Shaw Senior Editor Updated: 10/16/2024

Jane Shaw Senior Editor See Full Bio

We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.

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Caesars Entertainment Launches Horseshoe Online Casino

On October 3, 2024, Caesars Entertainment officially launched its Horseshoe Online Casino. As of writing this article, the site is available only in Michigan thanks to a partnership with the Sault Ste. Marie Tribe of Chippewa Indians. Soon, it’s also expected to launch in West Virginia, New Jersey, Pennsylvania, and Ontario, Canada. This is a significant step in Caesars Entertainment’s expansion of its online gambling presence.

A Legacy Revived in the Digital Space

The history of the Horseshoe brand dates back to 1951. Now, the years of experience providing top-quality gambling services and customer satisfaction are transferred online. You’ll be able to play a range of popular games, including exclusive branded titles such as Horseshoe Rising Rewards and Horseshoe 3 Coin Cowboy.  

Players at Horseshoe Online Casino get the chance to enter the award-winning Caesars Rewards loyalty program, earn credits, and then redeem them for a variety of real-world experiences across Caesars Entertainment’s resorts. This is, without an ounce of doubt, one of the biggest benefits of playing at this brand-new gambling site.

If you’re situated anywhere in The Great Lakes state and you’re over the age of 21, you’ll be able to download the Horseshoe Online Casino app available for iOS and Android devices or access the platform on a desktop. According to the official press release from Caesars Entertainment, once you do that, you’ll get to:

…enjoy a dynamic online casino experience with a revolutionary multi-lobby navigation layout modeled after a real-life casino floor layout with curated lobbies dedicated to core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Caesars’ Multi-Brand Strategy

Horseshoe Online Casino is not the first iGaming brand launched by Caesars Entertainment. In fact, it’s the sixth one, with predecessors such as Caesars Palace Online Casino and Harrah’s Online Casino. Each platform offers its own unique theme and features, allowing the company to cover a wide range of player preferences.

The newest addition to Caesars’ iGaming portfolio is mainly targeted toward more experienced players. It’s focused on traditional casino games, building on the Horseshoe brand’s established reputation in land-based casinos. Across all its platforms, Caesars Entertainment remains fully committed to providing a safe environment by encouraging responsible gambling.

Looking Ahead: Expansion Plans

While Michigan is the first state to access Horseshoe Online Casino, it definitely won’t be the last. Caesars Entertainment plans to expand the brand in other US states and internationally. Pending regulatory approvals, New Jersey, Pennsylvania, West Virginia, and Ontario are expected to be next in line. We’re excited to see what will follow.

It’s likely that Horseshoe Online Casino will quickly grow in popularity across the country. This is an essential step in Caesars’ plan to adapt to the growing demand for online gambling opportunities. We have every reason to believe that the reputable company will succeed in an increasingly competitive and ever-expanding iGaming market.