BetMGM Casino Secures Exclusive Partnership with Game Studio Boldplay

By Jane Shaw Senior Editor Updated: 05/20/2024

Jane Shaw Senior Editor See Full Bio

We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.

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BetMGM Casino Secures

BetMGM, a leading player in the US online casino industry, has recently signed an exclusive deal with Boldplay, a Gibraltar-based game studio known for developing innovative online slots, table games, and virtual scratch and keno titles.

It’s seen as an important partnership for both companies, as BetMGM and Boldplay are currently attempting to expand their presence in the fast-growing US iGaming market.

Exclusive Content Proven to Drive Growth

As online casinos continue to gain traction in the United States, offering exclusive content has become a key strategy for operators looking to differentiate themselves from the competition. BetMGM’s VP of Gaming Product & Content, Oliver Bartlett, emphasized the importance of this approach, stating that the company releases 100 new games weekly across its five online casino websites.

By partnering with Boldplay, BetMGM aims to provide its customers with a unique gaming experience that they can’t find anywhere else. Bartlett commented on the collaboration, stating:

BetMGM continues to create the best online casino experience for players built on a foundation of exclusive content from providers like Boldplay and in-house produced games from Entain. Boldplay has enjoyed success overseas and we expect it to resonate with players in the States.

The exclusive partnership has already begun, with three Boldplay online slot titles – Toro Bravo, Gold Metal Ox, and Cyborg City – now live in Michigan on the BetMGM platform. The company has also hinted at more game launches in the near future, although it remains to be seen exactly what titles they’ll release.

For Boldplay, the deal with BetMGM represents a significant milestone as it marks the studio’s entry into the US online casino market. The company’s CEO – Valli Fragoso – released a statement where he expressed his enthusiasm about the deal. He also said that the partnership with BetMGM will help Boldplay’s exposure as they penetrate the US market for the first time.

As of now, it’s primarily Boldplay’s slot games that US players are enjoying – although Fragoso hinted that they’ll be pushing their video bingo and keno games in the near future.

About Boldplay

Boldplay is a game development studio based in Gibraltar that is, right now, still a relatively small studio – but it’s clear they have big ambitions, and their recent partnership with BetMGM looks set to propel them into the spotlight in the US iGaming industry. The software provider focuses on building numerous game types, including slot machines, video bingo, casino table games, keno, and scratch cards.

Boldplay’s slots have become well known for their creative themes. From the festive Biker Santa: Bells Angels to the tropical Surfing Beauties, most Boldplay titles showcase superb development skills – and it’s easy to see why they’ve become such a hit with players.

They’ve secured partnerships with some of the world’s leading iGaming companies, including InfinGame, Avento, BetConstruct, Apuesta Total, Groove Gaming, Slotegrator, and EveryMatrix. Their partnership with BetMGM is the next step in their journey, and if things go well for them, they could enter additional state markets in the US soon.