BetMGM and Atlantic Digital Embark on a New Gaming Venture

By Jane Shaw Senior Editor Updated: 10/16/2023

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We count on Jane to inform our readers about the latest slot games in the US market. With her passion for video games and a degree in engineering, she’s our gambling tech expert. Jane’s also active in our blog section, where she tackles the curiosities and changes in the industry.

BetMGM and Atlantic Digital

In a move to expand, BetMGM has sealed an exclusive partnership deal with Atlantic Digital, a renowned European gaming company. This collaboration has set the stage for BetMGM to offer a unique and exciting gaming experience that brings cinema’s classic charm to the gaming arena.

Players will now be able to step into 1972 with Atlantic Digital’s new slot game, “The Godfather.” The game, which is based on the classic American mafia film, will be initially available solely to BetMGM’s online players in Michigan.

While it does not replicate the entire narrative from the movie, players can look forward to an encounter with the legendary character, Don Corleone. The slot offers thrilling free spins, cash winnings, and a range of bonuses.

More Games to Come from BetMGM

According to reports, this is just the beginning. In addition to “The Godfather”, BetMGM is set to unlock Atlantic Digital’s extensive game portfolio for its clientele across all licensed online casino territories.

This move will boost the game count, offering casino players access to a staggering choice of over 1,500 titles. This means a more exciting time for players, and the chance to boost revenues for the operator.

Oliver Bartlett, a senior gaming executive at BetMGM, spoke about his excitement over the partnership and the exciting new gaming experience that players will now be able to look forward to. He said:

As film buffs know, ‘The Godfather’ stands tall in cinematic history. We, at BetMGM, are elated to bring this movie-inspired game to the US, partnering with Atlantic Digital. We’re committed to aligning with brands that resonate with our patrons and game creators who are redefining gaming standards.

Sam Hobcraft, the CEO of Atlantic Digital, expressed similar sentiments. He said that his company was keen to bridge the gap between classic land-based games and online platforms.

He added that forging a partnership with BetMGM to introduce The Godfather game was just a taster of things to come. Hobcroft added that both companies were looking forward to revolutionizing online gaming for people in the United States.

What This Means for Michigan’s Gaming Landscape

Innovative moves like this can help to redefine gaming as well as attract fresh players and boost the digital footfall for gaming operators. In a crowded market, a deal such as this can really make a casino stand out from the crowd.

With the launch of this unique slot, Michigan’s online casino revenues, which showed a dip recently, are predicted to experience an increase. Given MGM Grand Detroit’s revenue drop in recent months, the new offering might be the solution that the state’s online casino industry needs.

For BetMGM, the move is an important step toward ongoing expansion plans. Aside from this recent partnership, the company has made multiple deals, including a partnership with software company NetGaming in Michigan. The company has also ventured into partnerships in other countries, including striking a deal with British football club Newcastle United.

Bill Hornbuckle, the CEO and President of MGM Resorts, described the UK venture as being a pivotal phase in MGM’s global goals and aims.